2025 ISPC Sessions
WELCOME
9:00 - 9:30 a.m.
Choose Iowa Program Director, Beth Romer
VITICULTURE
Megan Luke
Virtual Session: Wine Grape Industry Update: EPA and ESA Changes to Pesticide Use
9:45 - 10:45 a.m.
Megan Luke
This session will provide an update on upcoming changes to pesticide labels for products commonly used in viticulture in the Eastern United States. New terminology, compliance concerns, use requirements, and an overview of online tools and websites will be covered.
Randall Vos
Nitrogen in the Vineyard
11:15 a.m. - 12:15 p.m.
Randall Vos
Grapevines in the Midwest are vigorous? This may have been the situation in the past, but over the years many growers have been seeing declining vigor in their vineyards. In this session we’ll look at some of the vineyard tissue samples we took in 2024 and review some of the fruit YAN results from those same locations. We’ll discuss why nitrogen is important in our vines and wines, and review best practices and options for managing nitrogen in the vineyard.
Dr. Katie Gold
Preparing for Grape Disease Control in a Post-broad Spectrum Era
1:30 - 2:30 p.m.
Dr. Katie Gold
This presentation will discuss the impending EPA restrictions on broad-spectrum fungicides, such as Mancozeb, and its implications for Eastern grape production. Dr. Gold will discuss alternative disease management strategies, including the integration of bio-fungicides and other novel chemistries, to maintain effective control in the evolving regulatory landscape. Cornell Grape Pathology conducts fungicide efficacy trials on 8 acres of vineyards in Geneva, NY.
Tyler Ackerson & Chuck Crabtree
IWGA Legislative Session: 5-Day Retail Licenses for Wineries: General Guidance and Application Tips (Combined Session with Enology)
3:00 - 4:00 p.m.
Tyler Ackerson & Chuck Crabtree
Join the Iowa Department of Revenue's Alcohol and Tax Compliance Division for a presentation on the new law allowing native manufacturers to have 5-day retail licenses off of their manufacturing premises. The presentation will discuss the details of this new sales opportunity and provide useful tips on how to apply for these licenses. In addition, other frequently asked questions by wineries will also be discussed.
ENOLOGY
Becca Ritz
Wine Marketing: How to Increase the Value of Your Brand with Strategic Packaging Design
9:45 a.m. - 10:45 a.m.
Becca Ritz
Are your wine labels competing with the big brands? This session will explore why strategic packaging design is so important in building a strong wine brand. We will dive into elements that increase your perceived value and how consumers select labels. Plus, we will look at examples of successful packages and how to elevate your brand’s value.
Anne Zwink
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Mason Groben
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Bryan Randolph
Can-Do Attitude: Redefining Wine One Can at a Time
11:15 a.m. - 12:15 p.m.
Anne Zwink
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Mason Groben
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Bryan Randolph
This panel explores the growing trend of canned wine, focusing on its impact on the wine industry and consumer behavior. You'll hear from a mobile canning line and 2 wineries that offer canned products, who will discuss production considerations, marketing strategies, challenges, and opportunities that make canned wine a unique and sustainable choice for modern consumers.
Sara Pirtle
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Erin Norton
No-Low Alcohol Wines: Practical Considerations / Particles floating in Wine: What are they and How Should you Deal with Them
1:30 - 2:30 p.m.
Sara Pirtle
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Erin Norton
Explore the market of no- and low-alcohol wines and other beverages. Learn about the current methods for making these products. This session is designed to inform producers of the possibilities and techniques for adding no- and low-alcohol options to a winery product lineup. Each year many samples are submitted to the MGWII Service Lab to identify what is “floating” in a wine when it should be clear. There are several different answers to this question, and several ways we go about determining those answers. In addition we will also give some recommendations on how to avoid having “wine floaties”.
Tyler Ackerson & Chuck Crabtree
IWGA Legislative Session: 5-Day Retail Licenses for Wineries: General Guidance and Application Tips (Combined Session with Viticulture)
3:00 - 4:00 p.m.
Tyler Ackerson & Chuck Crabtree
Join the Iowa Department of Revenue's Alcohol and Tax Compliance Division for a presentation on the new law allowing native manufacturers to have 5-day retail licenses off of their manufacturing premises. The presentation will discuss the details of this new sales opportunity and provide useful tips on how to apply for these licenses. In addition, other frequently asked questions by wineries will also be discussed.
FRUIT
Peter Werts
How a NEWA station can help you get the most out of your tree fruit pest and crop management program
9:45 - 10:45 a.m.
Peter Werts
This session will focus on how the use of a NEWA weather station and associated models can help improve management of insects, diseases and other aspects of crop management at your orchard.
Dr. Xiaochen Yuan
Battling Fire Blight in Iowa: Strategies for Sustainable Disease Management
11:15 a.m. - 12:15 p.m.
Dr. Xiaochen Yuan
This talk will cover our efforts to monitor antibiotic resistance in Erwinia amylovora populations and evaluate alternative strategies for fire blight management. We tested plant defense inducers and plant growth regulators as sustainable options to reduce reliance on antibiotics, aiming to improve disease control while mitigating resistance risks.
Jordan Lyon
Challenges of Melon Production
1:30 - 2:30 p.m.
Jordan Lyon
In this session Jordan Lyon will provide an overview of what a typical year of melon production looks like for Buser’s Produce. He will discuss the key challenges involved, from planting and cultivation to harvesting, and share insights on how these obstacles are managed to ensure a successful melon crop.
Eric Rogich
Pesticides for Small Growers
3:00 - 4:00 p.m.
Eric Rogich
This session will focus on how small growers can properly convert pesticide application rates to fit their specific needs. Eric Rogich will explain the process of adjusting rates for different crops, providing practical tips to ensure effective pest management while maintaining safety and compliance.
VEGETABLE
Dr. Chelsea Harbach
Veggie Blues and Yellow Hues: Vegetable Crop Diseases in 2024
9:45 - 10:45 a.m.
Dr. Chelsea Harbach
In this presentation, Chelsea will discuss some of the major plant diseases impacting Iowa’s vegetable growers in 2024, with a special focus on the widespread impact of aster yellows. We’ll talk about symptoms, causes, management strategies, and more for these persistent diseases affecting key vegetable crops. Attendees will gain insight into integrated pest management techniques and practical approaches to safeguard yield against these disease threats.
Dan Fillius
Planting Supersweet Sweet Corn into Cold Soils: Variety Trial Update
11:15 a.m. - 12:15 p.m.
Dan Fillius
Supersweet (sh2) sweet corn has a reputation for germinating poorly in cold soils, historically making it questionable for first plantings. In 2024, Dan Fillius and growers across the state planted 8 promising super sweet varieties to test which ones performed the best and were ready first. Join this session to learn what they found.
Nicole Jonas
Beautiful Brassicas: An Intro to growing Broccoli, Cauliflower and more
1:30 - 2:30 p.m.
Nicole Jonas
In this session, Nicole Jonas will provide an overview of growing brassicas like broccoli and cauliflower, covering both the challenges and successes involved in their cultivation. She will also discuss how to effectively market brassica crops, offering tips on reaching the right audience and maximizing sales potential.
Jon Frank
The Short Course on Soil Health
3:00 - 4:00 p.m.
Jon Frank
The elusive quest for Nutrient Dense Foods starts with nutrients in the soil and cascades up the food chain directly impacting human health. This short course will teach you why we must first focus on soil health and how the process works.
BUSINESS/MARKETING
Judy Lubben
Processes for Your Business: Their Importance and Leveraging Technology to Simplify Them
9:45 - 10:45 a.m.
Judy Lubben
Judy will guide you through the importance of structured processes in your business and how they can improve efficiency, foster growth, and reduce stress. She will also discuss how technology can streamline these processes, making them easier to implement and sustain, no matter the size or type of business.
Leslie Billings, Lyle Ditmars
Covering Your Posterior: Handling Accidents and Insurance Options
11:15 a.m. - 12:15 p.m.
Leslie Billings, Lyle Ditmars
This session will cover how to prevent accidents, manage them when they happen, and select the right insurance to protect your business. Leslie and Lyle will share tips on mitigating risk and ensuring you have the coverage needed for potential losses.
Becca Ritz, Megan Secor, Christy Deal
Social Media: Strategies for Success
1:30 - 2:30 p.m.
Becca Ritz, Megan Secor, Christy Deal
Join us for an interactive panel discussion to learn the latest social media trends, best practices, and innovative strategies to help you successfully grow your business online. Gain insights from industry leaders on how to leverage social media effectively.
Lora Friest
10 Things You Should Know if You Want to Succeed
3:00 - 4:00 p.m.
Lora Friest
In this session, Lora will share valuable insights from Iowa Visitor Surveys, including tips on securing grants, selecting beneficial partnerships, and leveraging free marketing. She’ll also discuss how Iowa’s agritourism experience is evolving to attract more state, national, and international visitors.
SPECIALTY CROP
Dr. Ajay Nair and Dr. Suzanne Slack
Agrivoltaics for Iowa: feasibility and one year trial results
9:45 - 10:45 a.m.
Dr. Ajay Nair and Dr. Suzanne Slack
Iowa State University, in partnership with Alliant Energy, has launched Iowa’s first utility-scale agrivoltaics project. This session will share the results from a one-year trial, examining the feasibility of co-locating solar energy production with crops like strawberries, honeyberries, and peppers, and comparing their growth performance under solar panels to traditional field cultivation.
Tricia Engelbrecht
Engelbrecht Farm: Blooming Beyond Bouquets
11:15 a.m. - 12:15 p.m.
Tricia Engelbrecht
At Engelbrecht Farm, diversifying products has been key to staying profitable throughout the seasons. Tricia will discuss how offering a range of products and experiences, beyond just flowers, has helped keep revenue steady and engage a broader customer base while fostering creativity and flexibility in their farm’s operations.
Randall Vos
Interpreting Soil and Tissue Samples and Developing a Fertilization Plan
1:30 - 2:30 p.m.
Randall Vos
This session will cover how to interpret soil and tissue samples for horticultural crops and develop an effective fertilization plan. Randall will discuss the limitations of these samples, common interpretation challenges, and provide examples to help growers make informed decisions for optimal crop nutrition.
Paul Rasch
Saving the World with Apple Cider Vinegar
3:00 - 4:00 p.m.
Paul Rasch
Explore the production and health benefits of apple cider vinegar (ACV) in this session, with a focus on its potential as a value-added product for apple producers. Paul will discuss the production process and provide a tasting session, highlighting ACV’s versatility in both culinary and wellness applications.
WELCOME
8:45 a.m. - 9:25 a.m.
State Climatologist, Justin Glisan
12:00 - 1:00 p.m.
Iowa Secretary of Agriculture, Mike Naig
VITICULTURE
Andy Farmer
Tips for Maintaining High Yield in the Vineyard; Updates on Select Lesser Known Varieties
9:30 a.m. - 10:30 a.m.
Andy Farmer
In this session, we will discuss some of the negative impacts that can affect a vineyards’ productivity and some ways to “re-build” vines for greater yield and vine health. This will include actions that can be taken in existing vineyards and ideas for designing and planting a new vineyard that is resilient to difficult years or situations. Topics addressed will include the vascular system of the vine, fungal and bacterial pathogens, weather and farmer related damage, fertility, pruning decisions, vine spacing, designing a workhorse vineyard by variety, and any topics suggested by participants. We will also discuss a few lesser known varieties including Clarion, L’ Acadie Blanc, Crimson Pearl, Verona and some selections on the horizon.
Parker Puchta
From Vine to Wine: Emerging Trends & Strategic Innovations in Winemaking (Combined Session w/Enology)
11:00 a.m. - 12:00 p.m.
Parker Puchta
Explore the evolving landscape of the Missouri wine industry, where tradition meets innovation amidst modern challenges. This session will highlight the economic pressures facing vineyards and wineries, including the complexities of maintaining competitive pricing and adapting to consumer spending behaviors. Manage seasonal variations that impact grape yields and quality and learn about the shift toward mechanization driven by labor shortages, enhancing efficiency in operations. We will also examine the demographic shifts within the consumer base, emphasizing the transition in market focus as Baby Boomers age and younger generations bring different preferences to the forefront. Additionally, a brief overview of navigating market access and advertising laws will be provided, offering insights into strategic marketing and compliance to thrive in today’s dynamic wine market.
Randall Vos
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Dr. Aude Watrelot
What We Learned About Yield Estimation in 2024 / Grape and Wine Industry Challenges in the US Midwest: Key Findings and Strategic Priorities for Research, Extension, and Outreach
1:00 - 2:00 p.m.
Randall Vos
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Dr. Aude Watrelot
Grape supply and demand have equalized and in the last few years, wineries have been requesting more accurate yield estimations from Iowa grape growers to help plan their tank space. In 2024 weekly sampling of 6 vineyards was done to record the growth curve of cold hardy wine grape berries. We’ll review the common methods of estimating yield, and discuss how some unique traits of cold hardy wine grapes can require some adjustments to these common methods of yield estimation.
Erin Norton
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Randall Vos
Characterizing Frontenac Blanc: Vine to Wine, the 2024 Vintage (Combined Session with Enology)
2:30 - 3:30 p.m.
Erin Norton
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Randall Vos
Vineyards and wineries harvest Frontenac Blanc over a wide range of time, which can impact the flavor and aroma profiles of the wines. In this session will assess the sensory traits of wines made from Frontenac Blanc grapes that had different levels of canopy management and harvest dates in 2024. We’ll also share what we have learned from working with Frontenac Blanc over the last 2 vintages.
ENOLOGY
Dr. Aude Watrelot
Quality Characteristics of Red Wines Produced by Whole-Cluster Fermentation and Stem Inclusion
9:30 a.m. - 10:30 a.m.
Dr. Aude Watrelot
Grape stems are typically either left unharvested during mechanical harvesting or discarded after manual harvest and the destemming process. However, the use of grape stems has gained popularity in red wine production, as it can enhance complexity, reduce alcohol content, and improve texture. This session will present key findings from ongoing research on the effects of different percentages of whole cluster fermentation and the impact of grape stem inclusion, in various forms, on the chemical and sensory properties of red wines made from Marquette and Frontenac grapes. A wine tasting will also be included.
Parker Puchta
From Vine to Wine: Emerging Trends & Strategic Innovations in Winemaking (Combined Session with Viticulture)
11:00 a.m. - 12:00 p.m.
Parker Puchta
Explore the evolving landscape of the Missouri wine industry, where tradition meets innovation amidst modern challenges. This session will highlight the economic pressures facing vineyards and wineries, including the complexities of maintaining competitive pricing and adapting to consumer spending behaviors. Manage seasonal variations that impact grape yields and quality and learn about the shift toward mechanization driven by labor shortages, enhancing efficiency in operations. We will also examine the demographic shifts within the consumer base, emphasizing the transition in market focus as Baby Boomers age and younger generations bring different preferences to the forefront. Additionally, a brief overview of navigating market access and advertising laws will be provided, offering insights into strategic marketing and compliance to thrive in today’s dynamic wine market.
Denise Gardner
Optimizing Wine Quality during Stabilization and Bottling Operations (Virtual Session)
1:00 - 2:00 p.m.
Denise Gardner
Every winemaking step that occurs prior to bottling has an influence on the wine’s post-bottling quality. While many winemakers don’t think about bottling until a few days prior, all of those decisions from the end of fermentation and through to bottling day can affect how easily a wine is filtered and bottled. Join Denise Gardner, winemaking consultant, as she explains how to optimize fundamental winemaking operations to make bottling easier for your operation. We’ll explore standardizing operational order, especially for pre-bottling stabilization steps, and how mixing up those steps can cause unnecessary work in the cellar. Winemakers will walk away with a clearer idea on how to plan stabilizing and aging operations to optimize wine quality and bottling operations.
Erin Norton
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Randall Vos
Characterizing Frontenac Blanc: Vine to Wine, the 2024 Vintage (Combined Session with Viticulture)
2:30 - 3:30 p.m.
Erin Norton
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Randall Vos
Vineyards and wineries harvest Frontenac Blanc over a wide range of time, which can impact the flavor and aroma profiles of the wines. In this session will assess the sensory traits of wines made from Frontenac Blanc grapes that had different levels of canopy management and harvest dates in 2024. We’ll also share what we have learned from working with Frontenac Blanc over the last 2 vintages.
FRUIT
Dr. Suzanne Slack
Tree fruit cultivar and rootstock updates for Iowa
9:30 a.m. - 10:30 p.m.
Dr. Suzanne Slack
Tree fruit cultivar and rootstock trials in Iowa are providing valuable insights into their performance under Midwest growing conditions. Updates focus on apple and pear cultivars and rootstocks, with emphasis on disease resistance, winter hardiness, and yield potential. New rootstocks like G.969 and B.10 show promise for vigor control and fire blight tolerance, while Honeycrisp and Gala continue to dominate for marketability. Pear trials are highlighting fire blight resistant cultivars for adaptability and productivity. Ongoing evaluations are also investigating horticultural practices to optimize profits, aiding in selecting cultivars and rootstocks best suited for Iowa's climate and market demands.
Patrick O'Malley
Fruit Tree Grafting
11:00 - 12:00 p.m.
Patrick O'Malley
In this session, Patrick O’Malley will provide an in-depth explanation of different types of grafts used in fruit tree propagation. He will discuss the timing, techniques, and best practices for grafting, along with tips on how to choose the right method for various fruit tree varieties to ensure successful growth.
Bryan Etchen
Strawberries: A very, very profitable WEED!
1:00 - 2:00 p.m.
Bryan Etchen
In this session Bryan will discuss the history of Iowa Orchard and the reasons they were forced to find other income sources. This out-of-apple-season income source has become very profitable on its own and how it compares to their apple sales.
Brooke Dietsch
Neop, a "new" disease in small fruits
2:30 - 3:30 p.m.
Brooke Dietsch
Neopestalotiopsis (Neop), a newly emerging disease in small fruits, is causing significant concern for growers in Iowa and the Midwest. This fungal pathogen has been detected in strawberries and blueberries, leading to leaf spots, stem cankers, and fruit rot. It thrives in warm, humid conditions and spreads via infected plant material and water splashes. Current management focuses on sanitation, resistant cultivars, and fungicide rotations, though effective control remains challenging. Researchers are actively studying Neop’s biology, epidemiology, and resistance mechanisms to develop integrated strategies.
VEGETABLE
Dr. Erin Hodgson
Corn Earworm Took a Bite Out of 2024 Sweet Corn
9:30 a.m. - 10:30 p.m.
Dr. Erin Hodgson
Last summer, many sweet corn growers suffered from tremendous corn earworm pressure. This migratory pest caused significant ear tip injury throughout Iowa. This presentation will focus on scouting and effective strategies to manage this erratic pest.
Dr. Sean Toporek
Where are the other Midwest vegetable pathologists? Current projects tackling our regional disease issues.
11:00 - 12:00 p.m.
Dr. Sean Toporek
This session will cover ongoing research at the SDSU Specialty Crops Pathology Lab, focusing on two diseases caused by the same pathogen: Alternaria leaf spot in cucurbits and Alternaria internal rot in peppers. We will also discuss grafted tomato and melon trials in a living mulch system designed to reduce cucumber beetle spread and cucurbit bacterial wilt.
Beany Bode
Low-cost/high-reward pumpkin farming
1:00 - 2:00 p.m.
Beany Bode
Beany Bode will share insights into how their operation has adapted to the demands of pumpkin farming by cutting costs and changing practices over the years. This session will cover practical strategies for growing pumpkins efficiently, offering a balance of low-cost investment and high returns during the challenging pumpkin season.
Dr. Sean Toporek
Grafting cucurbits for disease resistance
2:30 - 3:30 p.m.
Dr. Sean Toporek
This session will explore the common diseases cucurbits are grafted for, and how grafting can enhance disease resistance in these crops. Sean Toporek will walk participants through the process of building a humid chamber, performing simple grafting techniques, and addressing common issues faced when grafting cucurbit plants.
BUSINESS/MARKETING
Panel: Kristy & Bob Walker, Sarah Thompson, Taylor & Stephanie Getting , and Katie Colony
Growing Together: Building an Agritourism Network to Boost Community and Business
9:30 a.m. - 10:30 p.m.
Panel: Kristy & Bob Walker, Sarah Thompson, Taylor & Stephanie Getting , and Katie Colony
This session will share the story of nine agricultural businesses in Johnson County that formed an Agri-Cultural Community to boost agritourism. Learn how collaboration raised awareness, built a support network, and laid the foundation for statewide growth, with success stories and key metrics from their first year.
Beth Romer, Lori Bochner, Ashley Recknor, & Sara Holton
Marketing and Branding that Leads to Customer Retention
11:00 - 12:00 p.m.
Beth Romer, Lori Bochner, Ashley Recknor, & Sara Holton
This panel discussion, moderated by Choose Iowa, will provide strategies for retaining customers through effective marketing and branding. Hear from Iowa producers Lori Bochner, Sara Holton, and Ashley Recknor on how they’ve grown their customer bases and developed strong brand identities.
Trent Murphy
Working with your local Chamber of Commerce to Increase Your ROI
1:00 - 2:00 p.m.
Trent Murphy
Trent will discuss how collaborating with your local Chamber of Commerce can boost your business. This session will cover membership benefits, networking, education, marketing opportunities, and how investing in the Chamber can increase your return on investment.
Beth Romer
Unlocking Iowa’s Agritourism Potential
2:30 - 3:30 p.m.
Beth Romer
Iowa’s agricultural heritage offers a competitive edge in agritourism, and in this session, Beth will explore new initiatives like the Choose Iowa Passport and Farm Store Crawl. Get a preview of upcoming marketing eff orts and opportunities designed to connect you with consumers seeking authentic Iowa ag experiences.
SPECIALTY CROP
Jason Foley
An Introduction to Mead Making
9:30 a.m. - 10:30 p.m.
Jason Foley
Learn the basics of mead making (honey wine) in this introductory session. Jason will cover everything from yeast selection and fermentation temperatures to sanitization and flavoring with fruits, giving you the foundational knowledge to start making your own mead at home, with a few key supplies easily found online.
Nick Behlke
Taxable vs. Exempt: Common Sales Tax Issues for Iowa Farmers by the Iowa Dept of Revenue
11:00 - 12:00 p.m.
Nick Behlke
Nick Behlke from the Iowa Department of Revenue will explain key sales tax issues for farmers, including sales tax exemption certificates, common fi ling mistakes, and taxable vs. exempt products. This session will provide clarity on how to handle sales tax compliance in the agricultural industry.
Taylor Getting
Fields of Dreams: Cultivating Lavender Success
1:00 - 2:00 p.m.
Taylor Getting
This session will explore the challenges and rewards of growing lavender in Iowa’s climate, from its agricultural benefits to its potential in culinary, wellness, and retail markets. Taylor will share practical tips for successful lavender production and strategies for diversifying your business to increase profitability with specialty crops.
Dr. Sarah Smith
From the Vine to Wine Production: Grape and Wine Producer Antimicrobial Resistance Curriculum
2:30 - 3:30 p.m.
Dr. Sarah Smith
Sarah will present on antimicrobial resistance (AMR) and stewardship in the grape and wine industry, addressing growing concerns related to climate change. This session will preview a new curriculum funded by SARE, aimed at educating producers on best practices and providing valuable resources, with an opportunity for participant feedback.